As explained in our film, “PlantPure” was selected as a term for describing a whole-food, plant-based diet because it is suggestive of Nature. Nature is pure … perhaps the only experience we will have in this earthly life that is indeed perfect.
Importantly, we do not mean that people should be purists in their eating habits. There is a school of thought in the plant-based community that salt and sugar, as well as nuts, avocados, and other plant foods high in natural fat, should never be consumed. We don’t subscribe to this.
First, nuts, seeds, avocados, and other whole-plant foods high in natural fat are essential to a healthy diet. Research is increasingly demonstrating this fact. The argument against natural fat in whole, plant-based foods is the same reductionist thinking used by the dairy industry to advocate for milk consumption. Milk contains calcium and calcium is a building material for bones, so the dairy industry has argued for years that we should consume milk. Yet, science is now showing that milk and other foods high in animal protein cause calcium to leach from the bones and then get excreted in the urine.